Once upon a time, group buying was quite popular among home furnishing companies and consumers such as bathroom manufacturers. On the one hand, bathroom companies can promote their products while increasing sales, and on the other hand, consumers can buy high-quality and affordable products through group buying. However, with the intensification of competition and the increasing number of companies participating in group buying, not only are the profits of group buying decreasing, but consumers' doubts about the quality of group buying products are also growing. Nowadays, bathroom group buying has fallen into a dilemma.

Too frequent, consumers are accustomed to group buying

The initial purpose of "group buying" is for merchants to concentrate resources or utilize idle resources to offer low prices, in exchange for advertising and promotional effects. The deadline is set to make consumers feel that this is only one time and obtain significant discounts, without affecting the merchant's normal pricing. However, with the increasing frequency of group buying activities in various industries, many consumers have become accustomed to group buying and have developed a sense of "aesthetic fatigue". Their enthusiasm for participating in group buying has decreased, and their trust in group buying has also declined. The group buying activities in the traditional bathroom industry cannot avoid this situation. Many consumers tend to be more cautious and less enthusiastic about bathroom group buying, which makes many bathroom companies that engage in group buying activities embarrassed.

Small profits, group buying is not attractive to major bathroom brands

In fact, not only consumers, but also businesses are exhausted from the challenge. Major bathroom brands almost never participate in group buying activities. "In order to attract consumers, merchants are bound to lower their prices very low. However, big brands have been a stable price for a long time, and their profit margins are not large. They occupy the market with the advantages of quality and reputation, and it is impossible to arbitrarily lower prices just for an event. Therefore, whether or not to participate in group buying does not make a big difference

Compare more, group buying for the sake of group buying is not worth it

In fact, many bathroom vendors have some complaints about bathroom group buying activities. They are also caught in a dilemma when it comes to group buying activities. It seems like a big trend not to do it, but to do it. The income is minimal, and participants only blindly seek low prices. Each event requires a budget of tens of thousands of yuan to be paid to the organizer, which is really laborious and thankless.

At the same time, citizens' consumption is becoming increasingly rational. Many consumers think that after all, buying a bathroom will take a long time, and only looking at the price is not enough. Group buying mainly depends on the product. Some group buying does not have obvious price advantages, so they do not consider group buying, while others have obvious advantages and they consider participating if they like it. And most consumers will compare prices from three different stores. Group buying may not necessarily be the most cost-effective option, as some consumers claim to receive more discounts in store than group buying.